Social Media Marketing: Steps in Page Management

New to the emerging field of social media marketing? You may be keen on learning the ropes of managing online communities on Facebook, Twitter, and Instagram, among other platforms.

Here are the steps to get you started on page management.

Build your online identity. Gather your team for a discussion on building your online corporate identity. By now, you should already have a company logo. The next step is to tweak this logo to match the specs of different social media platforms. Resize it so that it fits the boxes snugly – no cropped out parts. View it across different devices, to check if it loads properly and quickly. Is it pixellated? Maybe you need to come up with a file with a higher resolution. Are the letters legible? Do the colors appear bright but not overwhelming? How do you describe your company or brand? These are also the same questions you need to ask about your images and text to be uploaded on your page. Do you already have a standard set of mission-vision statements? Sit down with your marketing and communications team to establish these once and for all, and publish them across all your pages.

Set up the controls. Assign people from your team to be the official managers of the social media communities. Deliberate on the tasks of each. Everyone should contribute to the development of a calendar, and then they can take turns posting every week, and proofreading each other’s proposed content. The team leader should then perform the role of being the final approving body. For more important posts, concerns could be elevated to top management. On Facebook, roles are differentiated to offer different posting and editing capabilities: Some can have full control over publishing, others can only create posts. Other tasks that can be delegated include the review of user engagement statistics and moderation of comment exchanges.

Build the following. For this step, you can begin by building on your current lists – subscribers to your newsletter and business contacts. You can also avail of advertisements to suggest your page to users, which you can target according to age, interest group, location, among other criteria. Someone from your team can also be in charge of looking for people, organizations, and groups to link up with. Then, through constant engagement, relationships on this platform can be strengthened over time.

Talk to marketing experts for more effective social media marketing strategies.