Must-Have Marketing Materials During Company Events: Part 2

What follows is the continuation of a list of marketing materials that are must-haves for your events – whether it is a press briefing, an outreach program, or even an anniversary where you gather your industry partners. For the first part, go here.

Standee. A standee is a self-standing display that can feature any of these things: information about the event or the company organizing the event, a program guide, or a life-size picture of the product or brand endorser. Standees need to be creatively designed, such that the attendees would also be encouraged to take photos of or with it and even better, post them on social media.

Access badge. To enter or re-enter the event venue, participants may be handed with an access badge, which can come in the form of an id tag, a baller, or a stamp, all of which should come with some form of a branding.

Event materials. The branding should also extend to all materials to be used by the host organization and participants. The rule of the thumb is that every item that can be seen by a prospective customer or client can be considered a marketing material in a way, be it a pad or pencil for note-taking, the registration form, or even the cue cards that the host will read the program from.

Business cards and company brochures. A company event is an opportunity to sell, as well as find new partners in the industry. All company representatives should have in their person a good set of business cards and company brochures printed according to the corporate communication guidelines – that is, based on the preferred palette, board thickness and size, and with all the proper branding.

Branded souvenirs or loot bag. Finally, the best event planners make sure that the participants are able to bring home something tangible, durable, and very useful, which can help promote the company or its products and services long after the event’s conclusion, and on a daily basis if possible. Some good examples would be business card holders (a nice touch would be inserting a card of the company’s marketing executive, should they like to get in touch for opportunities to collaborate), a cap, or a rain jacket – all of which are nicely embroidered with the company logo.

These days, you can partner with events planners who can produce these marketing materials. But if you want to save on costs and also have more flexibility, you can create them on your own, and just seek the help of a graphic design agency for the conceptualization and execution.